About gwsargent

gwsargent

I'm fully immersed.

Location:

Edinburgh (EH3 6PD, Scotland)

Joined on:

11/30/06

Occupation:

Student

Contact:

gwsargent@gmail.com

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  Business & Money

  response to  Amanda Witherell's post Green Is the Color of Money

  Why it took so long

  Great article, Amanda. I just read this so I thought I’d throw it into the mix…"A major social concern appears to revolve around the ecological balance within the environment. Problems of water and air pollution, solid waste, overpopulation, and other forms of residue from industrialisation and humanity seem to be concerning large numbers of Americans". This is the first sentence in Harold Kassarjian's article, "Incorporating Ecology into the Marketing Strategy" published in the Journal of Marketing in 1971. Companies attempted green marketing then. They attempted it in the 80's and early 90's as well. Then it stopped because it never worked at all. Green marketing didn't drive sales or increase market share, and it wasn’t for a lack of consumer demand. Marketers, and R&D teams behind them, overshot and lost credibility. Every product had a "biodegradable" stamp on it. It didn't work then because it wasn't true yet. They weren’t green. Even if they were, there was no framework for efficacy. As you say, the various relationships that provide accountability are in place now and green marketing has meaning, momentum and some investment behind it.

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  Commented on April 27, 2007 by - gwsargent

• Green Is the Color of Money

  Authored by Amanda Witherell - 5 votes

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  Business & Money

  UK's leading voice on local foodsourcing

  Hugh Fearnley-Whittingstall is a big deal in the local vs. mass-produced food debate here in the UK. His stuff is great for chefs and idealogues alike. Check out his website (rivercottage.net) and various titles on Amazon. I highly recommend the River Cottage Meat Book. http://www.amazon.com/River-Cottage-Meat-Book-Fearnley-Whittingstall/dp/1580088430/ref=pd_bbs_1/103-6150745-5231026?ie=UTF8&s=books&qid=1173680954&sr=8-1

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  Posted on March 12, 2007 by - gwsargent

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  Business & Money

  Whole foods follow-up 2.0

  That one didn't cut and paste very well...It’s interesting that after selling to Whole Foods, Bread & Circus’ founders started Harnett’s, a small-scale, intimate retailer of homeopathic and natural health products. This back-to-basics move seems to be typical of an entrepreneur whose previous venture lost its intended focus. (Harnett’s has since gone under, but that’s irrelevant to what I’m trying to say.) Despite what you read about Whole Foods’ positive effects on the product proliferation and quality of natural foodstuffs, maybe the industry’s early entrepreneurs don’t share the vision. As we all know, early movers aren’t always the best rewarded, but they’re often the best intentioned!

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  Posted on March 12, 2007 by - gwsargent

• not yet rated

  Business & Money

  Whole Foods follow-up

  It’s interesting that after selling to Whole Foods, Bread & Circus’ founders started Harnett’s, a small-scale, intimate retailer of homeopathic and natural health products. This back-to-basics move seems to be typical of an entrepreneur who’s previous venture lost it’s intended focus. (Harnett’s has since gone under, but that’s irrelevant to what I’m trying to say.) Despite what you read about Whole Foods’ positive effects on the product proliferation and quality of natural foodstuffs, maybe the industry’s early entrepreneurs don’t share the vision. As we all know, early movers aren’t always the best rewarded, but they’re generally the best intentioned!

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  Posted on March 12, 2007 by - gwsargent

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  Culture

  Theme-time radio hour with your host bob dylan

  I've just discovered this absolute gem. Hosted by XM (XM 40) on Wednesday's at 10am, this is by far the best hour of my week. Not sure whether the music or Dylan 's deadpanning is what draws me in. Surely it's both. Get involved folks.

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  Posted on March 12, 2007 by - gwsargent