I left this comment on yenapeach's post, but was intending to comment on the article itself. Here it is again:

I just wanted to point out that the article notes the use of local, hormone free, and seasonal ingredients, but it doesn't make the claim that Burgerville's eats are organic in the article text. The short text following the link to the article does, but the Burgerville website and Ingredients Information brochure don't state that the food is organic. Furthermore, while the site does make the claim Fresh, Local, and Sustainable and highlights menu items that adhere to these labels, the chain doesn't make any claims that its bacon, chicken, or turkey is hormone/antibiotic free or that its halibut strips are from sustainably caught fish.

Props to Bugerville for taking steps in a GOOD direction, but diners should be wary of assuming that an establishment that offers a few local, natural ingredients has gone sustainable with their entire menu. Also, suggesting that bacon burgers, fries and milkshakes are necessarily a healthy option for diners is a bit of a stretch.