(RED) is Point(LESS)

response to  Meryl Rothstein's post Seeing Red

I was so happy to see this article--finally an opinion voiced that mirrors my own. It's absolutely sickening to see the facade of philanthropy being fed to the American consumer through dontaing a miniscule amount of profits to a worthy cause. It's time that people dissassociate themselves with this incredibly flawed consumer mentality.

That being said, I do see a bit of a correlation between buying a product from the (RED) campaign and buying a subscription to GOOD magazine. While this is definitely my favorite publication, it's just ironic that an article like this would appear in a magazine that bases itself in gaining subscribers through the uses of non-profits, when in reality the increase of subscribers really helps increase ad rates.

Great article, though, and, as always, great issue.

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